CRASHING INTO MEDIA

Notes on the creation of a new media landscape

Archive for October 2009

Find Me at TrueSlant.com

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Find me at TrueSlant.com | Click HERE to access my new RSS feed and continue to receive my weekly posts about the current state and evolution of the media industry.

I’m broadening my media horizons and taking my passion for discussing and researching the evolution of the media and publishing industries over to True/Slant, where I will be regularly discussing and opining on current events and future revelations within the media and digital publishing industries.

And, if you’re so inclined, leave me a note or comment and let me know what you think of my new blog site. I’d appreciate your feedback.

In the meantime, thanks for reading. I hope to connect with you soon and continue our discussions about the evolution of media.

Jim Gaines
Editor-in-Chief, FLYPmedia
Twitter: @jamesrgaines

Written by Jim Gaines

October 13, 2009 at 2:54 pm

Print-Digital Migration: A Pitch to Nieman

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This Wednesday (October 14) I’ll be carrying to the Nieman Fellows at the Nieman Foundation for Journalism at Harvard my message about print’s inevitable migration to digital multimedia, which still seems to many in the publishing business a quixotic notion. I find this very peculiar. After more than thirty years in magazine publishing, about a third of that time at the head of three national magazines whose balance sheets I had to know almost as well as I knew their individual personalities, I find it exceedingly difficult to understand why this migration isn’t happening faster.

Since the 1980s, with few exceptions, mass-circulation print periodicals have relied increasingly on advertising for support rather than circulation, which has become in many cases a loss leader: A rate base inflated by cheap subscriptions supported aggressive ad pricing, but circ income in many cases went negative, sometimes deeply into the red, thanks to the cost of paper, ink and distribution.

What digital migration requires are three basic changes from the print model, all of which should be delicious for editors and publishers to contemplate: 1) eliminate the cost of paper, ink and distribution; 2) charge much less for a subscription; and 3) vastly improve the editorial product through the addition of video, audio, Flash animation and infographics that move.

Please explain this to me: What’s not to like?

Written by Jim Gaines

October 12, 2009 at 5:03 pm

CondeNast And Other Short-Sighted Shutdowns

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Following the recent major announcement from CondeNast that it is shutting down four publications, including the venerable, seven-decade-old Gourmet, FishbowlNY, which is part of the MediaBistro.com family, asked for my perspective on what this means for CondeNast and the rest of the media industry.

I was obviously disappointed that yet another major media company had decided to shut down yet another prominent, well-read and influential publication without trying to fully re-imagine it for the medium that digital broadband makes possible. I have discussed before on this blog my wish for some major publisher actually to have the guts to reinvent their title for the new media world, and they will. For whatever reason, it seems no one yet sees the opportunity.

Here is what I had to say on FishbowlNY about the recent CondeNast news:

Folding Gourmet, a magazine with over six decades of a strong readership, is the ultimate proof that the management of Condé Nast is short-sighted when it comes to understanding the opportunities that exist within the digital publishing landscape. They are not alone. But this is truly a sad day for magazines. I have this to say to all print publishers: Don’t kill off another publication! A brand is a terrible thing to waste….

You can read further perspective from other media experts on the FishbowlNY piece here.

Check out this link for my memo from a media company that I’m waiting to read.

Jim Gaines
Editor-in-Chief, FLYPmedia
Twitter: @jamesrgaines

Written by Jim Gaines

October 8, 2009 at 1:15 pm

Talking about digital multimedia and arts journalism

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FLYP was one of five finalists at the National Arts Journalism Summit. This is a video made at the USC Annenberg Center for Multimedia Literacy and presented as part of the NAJP’s live web event.

Written by Jim Gaines

October 8, 2009 at 12:59 pm

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